An Overview of Crystal Golden`s Evolution

Zomorod Sabz Gilan Co. was established in March 2012, with the aim of becoming the largest producer and exporter of olive oil in the country under the brand name Crystal Golden.

The company offers two varieties of premium-quality olive oil under this brand: extra virgin olive oil and refined olive oil, which are available in three different sizes (250 ccs, 500 ccs, and 3 liters).

Crystal Golden`s timeline since establishment is as follows:

• The company was founded in 2012
• Extra virgin olive oil production line launched in 2013
• Product packaging was made available in various sizes in 20152015
• The refined olive oil production line launched in 2017
• Groundwork was carried out for the company`s product distribution system in 2019

Thanks to its experienced executives, who have over a decade of experience in the olive oil industry, and skilled specialists and employees, the company has become a key player in the production and supply of the product on a national scale, with an annual production of over 100,000 tons.

As part of the company’s strategy to further enhance its brand positioning in the domestic and international markets and set a clear vision in the industry, it has attempted to build necessary infrastructure. This includes forming lasting relationships with farmers, cultivators, producers, local and international suppliers, as well as becoming a member of the country’s chamber of commerce with several neighboring countries, obtaining necessary permits for the export of refined oil and import of raw oil. The company has also had an active presence in national and international fairs and exhibitions, attempted to open an office abroad, and acquired sales representation from prominent international companies.

Furthermore, in line with Zomorod Sabz Gilan’s commitment to sustainable development, it has established and launched each of its departments separately, which it uses as its executive arms in the industry. The company’s organizational values emphasize building long-lasting relationships with farmers and suppliers, meritocracy, and mutual respect between employees and executives. The embodiment of these values is reflected in the level of customer satisfaction the company has managed to garner in its relatively short history, as well as the sense of belonging that its employees and executives feel towards the organization.